AI-powered go-to-market orchestration
Make marketing accountable to ERPNext revenue
Midocean GTM Engine connects campaign capture, lead qualification, assisted follow-up, quotations, deal outcomes, and revenue reporting around ERPNext. It gives marketing and sales teams one governed operating flow instead of another disconnected campaign dashboard.
A measurable six-stage revenue loop
- Attract: preserve source, campaign, creative, and landing-page context from paid and organic acquisition.
- Capture: create governed ERPNext leads with consent, ownership, duplicate handling, and enrichment rules.
- Qualify: apply explainable scoring and human-reviewed priority signals instead of opaque AI decisions.
- Engage: coordinate approved email and WhatsApp follow-up while keeping activity history with the record.
- Convert: move qualified demand through opportunity, quotation, and deal stages with accountable next actions.
- Learn: connect campaign and cohort performance to quotation and revenue outcomes inside ERPNext reporting.
Technical and governance scope
- ERPNext v15 is the current solution baseline; newer releases and Frappe Cloud plans are validated per deployment.
- WhatsApp execution requires an approved provider, suitable templates, and the customer’s own compliant account.
- AI assists with classification, summarization, recommended actions, and drafting while teams retain review and approval control.
- Tracking, attribution, and automation are configured to match the customer’s consent model, channels, data quality, and sales process.